When Decor Makes Home Sale Harder

“What’s fine for living is not always fine for selling,” said Donna Dazzo, president of Designed To Appeal, a home-staging company that serves New York and the Hamptons. “You want to portray a lifestyle that people can relate to and aspire to,” she said. “You have to have them fall in love as soon as they walk in the door. ' Staging got its start a decade ago when the housing market was on fire and every seller wanted to up the value of their home both emotionally and physically by making it more attractive and purchase-worthy than the house next door. More.