The first half of the 2018 Louisville real estate market was marked by home prices continuing to rise faster than a porch thermometer on a sweltering July afternoon. From January 1 through June 30, the average sale price across the Louisville market was up 5.8% to $217,101 (from $205,194 for the same period in 2017). The median price was $177,500 vs. $169,900 a year ago. For the month of June, that average sale price was a staggering $237,458 (five years ago in June 2013 the average sale price was $195,411).
Rising home prices continue to be driven by a shortage of inventory. For the entire Louisville MLS (multiple listing service), the inventory of available properties was 7% lower than for the first half of 2017. The total number of homes sold from January 1 through June 30, 2018 was 8,516 vs. 8,706 or 2.2% less than the same period in 2017. The inventory situation may be improving slightly according to the industry association the Greater Louisville Association of Realtors (GLAR).
Interest rates have risen modestly and mortgage rates have followed suit with a recent 30-year fixed rate at approximately 4.5% according to Bankrate.com (this compares to about 4% for this time in 2017). Most analysts expect rates to continue to rise gradually through at least the end of 2019.
In its mid-year market analysis, GLAR reported more than 4,000 properties for sale at present compared to 3,000 just a few months ago. As has been the case for the last few years, move-in ready homes under $250,000 continue to set the pace and are selling quickly, often in multiple offer situations.
The high-end market also continues to be robust with 347 sales of properties between $500,000 and $999,999 in 2018 vs. 320 for the same period in 2017. Sales of properties priced at $1 million plus also showed limited growth with 41 sales in 2018 vs. 37 in 2017.
The question on most consumers’ minds seems to be: How long can this bull real estate market...
On Friday September 30 Who's Who In Luxury Real Estate and LuxuryRealEstate.com presented Kentucky Select Properties with the award for "Extraordinary Philanthropy" at the 21st Annual Fall Luxury Real Estate Conference at the St. Regis in Aspen, Colorado. The award recognizes the LRE member who shows a passionate commitment to community service and philanthropy in their market.
LuxuryRealEstate.com, frequently ranked ‘Best Website’ in consumer and industry surveys, has been recognized for excellence by the WMA Awards and the Webby Awards and has been voted ‘Best of the Web’ by Forbes Magazine multiple times. Since its debut in 1995, LuxuryRealEstate.com has remained the #1 portal for luxury properties on the internet and has several times more $1,000,000+ content of any near-peer. Known in the industry since 1986 as the Who’s Who in Luxury Real Estate network, a global collection of the finest luxury real estate brokers in the world, this group of more than 130,000 professionals with properties in more than 70 countries, collectively sells in excess of $190 billion of real estate annually.
Members of Kentucky Select enjoy lunch at the 2016 Partners in Philanthropy Awards presented by Business First of Louisville and The Community Foundation of Louisville. From Left: John Stough, Ann James, Missy Ormerod, Christy Dodds, Woode Hannah, Julie Beam, Jay Gulick and Sandy Gulick.
From Marketwatch.com: There are about 80,000 real estate appraisers in the U.S. and they play a key role in most home sales: Until they weigh in with a determination of a property’s value, the buyer typically can’t finalize a mortgage. (Appraisers also play roles in property-tax appeals and home-equity lending, among other transactions.) Read more.
One thing I can’t emphasize enough with our agents is that almost everything we do in our real estate role has the potential to affect people’s perceptions of our brand, both as a company and as individual agents.
Getting into a brand management mindset requires first understanding all the different ways in which you interact with key stakeholders at different points in a real estate transaction. I think checklists are a great way to make sure you’re aware of and addressing all the potential ways your brand may be experienced.
Some of the examples below are more relevant to listing brokers and others to brokers working on behalf of buyers, but most real estate professionals will have had some type of experience with all or most of these. The four primary stakeholders or audience for these brand experiences are:
- Real Estate Consumers (Sellers and Buyers)
- Other Real Estate Professionals (Most Importantly the Cooperating Brokers You Encounter on a Regular Basis in Your Market)
- Vendors (The Key Service Providers – Bankers to Plumbers – Who Help Your Clients and In So Doing Enable You to Provide a Positive Brand Experience)
- The General Public (Folks Who May Not Be Actively Engaged Home Buyers or Sellers But Have Some Awareness of Your Brand. These People are Potential Referral Sources or Future Clients)
Where do these four key audiences most often experience your brand? (And where do you have the opportunity to enhance or diminish it)?
Point of Sale
- For Sale signs
- Sign riders...
Via Catey Hill at Marketwatch.com.
Most millennials say they’d rather rent than buy a home — a decision that could cost them more than $700,000 over the course of their lives.
Nearly six in 10 millennials (59%) say they’d rather rent a home than buy one, with just one in four saying they are either very or completely likely to purchase a home in the next five years, according to a survey of 1,300 millennials released this week by EliteDaily and Millennial Branding. (This anti-home-buying trend can already be seen: Currently, only about one in four millennials own a home, down from about one in three in the mid-70s and early 80s, according to data from the Demand Institute.) That’s “bad news for the real estate industry,” the report concludes. Read more.
Some solid fundamentals on buying or selling real estate from the folks at Realtor.com:
When it comes to buying a home there are many different steps to consider. It can be a very confusing time for the first time home buyer. Putting your home up for sale can be equally demanding. Realtor® Billy Malone of San Marino, California recently compiled his list of ten things that those shopping for a home or putting one on the market need to keep in mind:
Buying and selling a home can be the most stressful process you may ever experience. Even if the process is not overly stressful, it can often be a personal and emotional transaction and will be one of the most significant. Owning a home is the American dream, it is where we build our lives and families, and it should not evolve into the American nightmare. So how do you make sure that you get to live the dream and live it well? One method is to refer to one of those Real Estate checklists you come across online. Read more.
Once you’ve paid for your house, how much will it cost you? This is a crucial issue for anyone looking ahead to retirement. The more expensive your home, the more of a drain it’ll likely be in terms of property taxes, maintenance, homeowners insurance and more. Suppose you own a home that, in addition to any mortgage payment, costs $1,000 a month. You then get a fat pay raise, prompting you to trade up to a larger house, which has double the monthly expenses. Read more.
If you stay in the larger home during retirement, you’ll need to come up with $2,000 a month, equal to $24,000 a year. Based on a 4% annual portfolio withdrawal rate, that would mean $600,000 in retirement savings just to pay your housing costs, versus $300,000 for the smaller home.